Here’s Why GO Communications Is the Right PR Agency For You

There are many different Public Relations (“PR”) agencies in Malaysia and organizations can now collaborate with any firm they wish to work with. Nonetheless, with so many agencies to choose from, which one should your organization choose to engage with?

Image Source

GO Communications is a powerful team led by experts who have spent years in creating impacts in the PR industry.

Image Source

Founded in 2007, GO Communications operates as a corporate communications and public relations agency in Malaysia established by both Peter De Kretser and his father, a public relations expert Michael de Kretser (Tan, 2012). GO Communications was voted Malaysia’s Best PR Agency of the Year for four consecutive years up to 2014 (Dhesi, 2014). For more detailed information about the agency, you can click on the logo below!

Click here to explore!

The agency’s experience in conducting their PR services are very diversified. Hence, they are always ready to develop effective campaigns & events for their clients. From food and beverage, properties and development, to tourism and healthcare, they specialise in not just one sector, but many other industries as well.

The best part about GO Communications is that, despite having such a wide-range of projects and client expectations, they are always consistent in providing top-notch PR services they possible can.

They provide specialised services such as:

1. Media Relations: Builds the company’s brand and publicity.

2. Digital Communications: Executes innovative digital campaigns in the industry.

3. Social Media: Maintaining proper audience management on social media.

4. Crisis Communications: Equips organizations with a comprehensive crisis plan to handle any unforeseen circumstances.

5. Total Branding: Brings brand to life with creative ideas that has long-lasting impacts.

6. Corporate Responsibility: Developing sustainable benefits for all stakeholders.

---

Image Source

The SUCCESS of this agency can be seen not only through their many experiences and achievements, but also through their broad range of clientele. Here’s a few of GO Communication’s Clientele:

Logo(s) are credited to their respective brands and organizations.

Image Source

DoubleTree by HiltonIs one of the many clients GO Communication has collaborated with. Through the ‘Your Warm Cookie Awaits’ campaign (#SweetWelcome), they hope to inspire more people to make the world a more welcoming place by expanding its signature warm cookie to welcome everyone into a full integrated campaign (O’Brien, 2017).

Image Source

Launched in September 2017, "Your Warm Cookie Awaits" campaign has gathered numerous positive and overwhelming responses from the public.

Image Source

https://www.youtube.com/watch?v=zhtAUErK2i8

DoubleTree by Hilton - “Your Warm Cookie Awaits” Campaign.

Have a look by clicking here!

Image Source

Actress, influencer and philanthropist Monique Coleman joined the brand in Boston as a supporter of the initiative, to celebrate this unforgettable moment of sharing warm DoubleTree cookies with United State citizens.

How has GO Communications contribute to the success?

Image Source

• The hotels Facebook page registered over 3,000 new likes with an increase in 76% engagement.

• The hotel received an 80% increase in web traffic two weeks following the launched campaign.

• The hotel was awarded the ‘Best Hilton Hotel Launch Award' globally.

• Hotel Occupancy increased by 37% over the following month.

Statistics are credited to: GO Communications (2018)

“It’s this passion we all share that keeps us on the GO, delivering creative and effective campaigns and initiatives to drive our clients’ business." - GO Communications.

*References

Bloomberg. (2018) Company Overview of GO Communications Sdn Bhd. [online] Available at: https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=216104411 [Accessed 16 September 2018].

Dhesi, D. (2014) Go Communications expands its foothold in Asia. [online] Available at: https://www.thestar.com.my/business/business-news/2014/07/19/going-places-go-communications-expands-its-foothold-in-asia/ [Accessed 16 September 2018].

Gazdik, T. (2017) Q&A: DoubleTree by Hilton Launches ‘WarmCookie’ Campaign | MarketingDaily. [online] Available at: https://www.mediapost.com/publications/article/307325/qa-doubletree-by-hilton-launches-warm-cookie-c.html [Accessed 16 September 2018].

GO Communications. (2018) GO Communications. [online] Available at: https://www.gocomm.com.my/ [Accessed 16 September 2018].

O’Brien, K. (2017) DoubleTree by Hilton uses warm cookies to inspire people to make the world a more welcoming place. | The Drum. [online] Available at: https://www.thedrum.com/news/2017/09/15/doubletree-hilton-uses-warm-cookies-inspire-people-make-the-world-more-welcoming [Accessed 16 September 2018].

Tan, V. (2012) Self-professed Malaysian. The Star. [online] Available at: https://www.thestar.com.my/news/community/2012/05/19/selfprofessed-malaysian/ [Accessed 16 September 2018].