CSR Campaigns - Staying Safe on The Internet With Digi!
- Martin Lee Yuen Ming
- Oct 15, 2018
- 5 min read
Updated: Oct 16, 2018
In today’s generation, the publics have grown into becoming individuals who are more socially aware of their surroundings. Global concerns such as climate changes, gender equality, poverty and the lack of education have become a worry for many, even to people who are not personally facing these issues.
This is where Corporate Social Responsibility (“CSR”) comes into the picture, as an organization’s action in carrying out their social responsibility with the aim of resolving these issues.
Corporate Social Responsibility (CSR) is defined as a management concept whereby companies where environmental and social concerns are integrated into the organization’s interactions and business operations with their stakeholders (UNIDO, 2018). CSR aims to increase long-term profits for businesses by empowering the company to become more efficient, which will attract positive attention for their efforts as well (BigCommerce, 2018).
Organizations are established with a goal to succeed by making profits as well as creating a well-known brand among its various publics. However, once a company secures its stability, it is time for it to not only focus on itself but to also give back to the society. One of the most effective ways to do this is by carrying out CSR campaigns and a company that is an exemplary figure is Digi Telecommunications Sdn Bhd.
About Digi Telecommunications
Digi Telecommunications is known as a game-changer for the Malaysian telecommunications industry where it offers its services such as mobile telephone services, international roaming, broadbands and other services to over more than 12 million customers in Malaysia. Its largest operating services would be the mobile telephone services, where most current millennial's are also familiar with Digi’s tagline,
“Let’s Inspire”.
The company’s prominence can be seen through its history of achievements. Digi was recognized as one of Forbes’ 100 World’s Most Innovative Companies in 2014, the subsidiary of Telenor Group is famous for creating socio-economic developments and helping other business to develop through technology (Top 10 of Malaysia, 2018).
What's Special About Digi?
Despite the competitive environment in this industry, Digi exemplifies a brand that consistently delivers to the needs of their customers by providing various beneficial features. Namely, Unlimited Calls and SMS, Streaming Music for Free, Free 30GB Cloud Storage, View & Control Usage and a Community Portal and other features for its customers to enjoy.
Not only that, Digi provides exceptional Customer Service, always providing personalized support to new and existing customers in a timely manner. They are also very friendly and resourceful. With these, we can see that Digi is a brand is prominent among many Malaysians.
The Power of The Internet...
The Internet is a wonderful tool that allows families to learn, share and communicate. It is accessible through various platforms like gaming consoles, mobile devices and PCs. On the other hand, if an individual does not know how to use the Internet correctly, it could spark social issues and other serious outcomes.
About "Digi CyberSAFE"
At the end of November 2011, Digi Telecommunications collaborated with CyberSecurity Malaysia and Childline Malaysia that launched their CSR campaign entitled #CyberSAFE. This program represents a nationwide outreach campaign that aims to raise awareness of child safety on the Internet.
The ‘CyberSAFE in school Programme’ was a proactive initiative that managed to engage various communities on the issue, primarily educators, parents, teachers as well as students.
After a year of conducting this nationwide programme in schools and community centres in 2012, this programme has engaged more than 5,000 students and teachers from 272 different schools to provide them with necessary resources and assistance to stay safe on the Internet (Digi, 2018).
In 2013, Digi CyberSafe in Schools aimed to empower over 450 educators and teachers nationwide as ambassadors. They had even raised their goals higher by aiming to develop sustainable engagement to more than 45,000 students from 450 schools across the country.
What were some of the programmes conducted?
They conducted several TALK(s) that included:
1) Awareness Talk Session for Children & Engagement Workshop
- Identifying the Risks and Treats Online (cyber bullying, identity theft, etc).
- Learning for Children: Online chatting, social networking habits, tips on how to stay safe online.
2) Awareness Talk Session for Adults
- Suggested solutions and action steps.
- Understanding the Risks and Threat Online.
- Free guides for parents: Guides to create a safe computing environment for the family friendly internet experience.
For more information, please visit: https://www.digi.com.my/digicybersafe/pdf/Summary2012.pdf
Campaign's Accomplishments
In conjunction with Big Bad Wolf, the largest book fair in Malaysia, Digi hosted an educational and experimental exhibit that educated both children and parents on the importance of cyber safety.
Some of the edutainment activities included understanding online personalities, interactive games to identify online predators and advocating good and knowing how to avoid bad behaviours on the Internet. During the 10-day event, they managed to engage over 5,000 visitors (Empower Society, 2018).
In 2014, DiGi’s solidified efforts towards nurturing a safer Internet ecosystem through the CyberSAFE. This effort managed to reach out to almost 38,098 secondary schoolchildren in the Klang Valley.
Not only that, this campaign has empowered more than 130 Smart School ICT teachers with online safety skills, in addition to helping educate children living in urban poor centres (Digi, 2018).
News articles credited to their respective news sources.
For More Information, please click on the link(s) below!
Digi CyberSAFE: https://new.digi.com.my/digicybersafe
CyberSecurity Malaysia: http://www.cybersecurity.my/en/index.html
Childline Malaysia: http://www.mctf.org.my/childline/contact-us.htm
*References
BigCommerce. (2018) What is Corporate Social Responsibility (CSR)? | BigCommerce. [online]. Available at: https://www.bigcommerce.com/ecommerce-answers/what-is-corporate-social-responsibility-csr/ [Accessed 13 October 2018].
Digi CyberSafe Programme. (2018) Online Child Protection Nationwide Awareness | Digi CyberSafe Programme. [online] Available at: https://www.digi.com.my/digicybersafe/pdf/Summary2012.pdf [Accessed 14 October 2018].
Digi. (2018) Our Company – Let’s Inspire. [online] Available at: http://www.digi.com.my/aboutus/corporate_overview/information.html [Accessed 29 September 2018].
Digital News Asia. (2018) Digi CyberSafe Digital Citizen Camp spreads positive use of internet among youth. | Digital News Asia (DNA). [online] Available at: https://www.digitalnewsasia.com/business/digi-cybersafe-digital-citizen-camp-spreads-positive-use-internet-among-youth [Accessed 14 October 2018].
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Empower Society. (2018) Digi – Sustainability Report 2017/18. | Digi Telecommunications. [online] Available at: http://www.digi.com.my/sustainability/empower-societies.html [Accessed 14 October 2018].
Malaysian Wireless. (2018) DiGi CyberSAFE in Schools report: 83% of Malaysians school children are vulnerable to online risks. | Malaysian Wireless. [online] Available at: https://www.malaysianwireless.com/2014/09/digi-cybersafe-schools-report-83-malaysians-school-children-vulnerable-online-risks/ [14 October 2018].
SC Cyberworld. (2018) Malaysia’s Latest IT News: Launch of Digi CyberSAFE Programme. | SC Cyberworld. [online] Available at: http://sccyberworld.blogspot.com/2011/11/launch-of-digi-cybersafe-programme.html [Accessed 14 October 2018].
The Star Online. (2018) DiGi CyberSAFE programme makes inroads in schools. | The Star Online. [online] Available at: https://www.thestar.com.my/news/community/2012/07/02/digi-cybersafe-programme-makes-inroads-in-schools/ [Accessed 14 October 2018].
Top 10 of Malaysia. (2018). CSR’s Shining Stars – Top 10 of Malaysia. [online] Available at: http://top10malaysia.com/main/csrs-shining-stars/ [Accessed 13 October 2018].
TreeHugger. (2018) The 10 biggest global concerns, according to millennials | TreeHugger. [online] Available at: https://www.treehugger.com/culture/10-biggest-global-concerns-according-millennials.html [Accessed 13 October 2018].
UNIDO. (2018) What is CSR? – United Nations Industrial Development Organization. | UNIDO. [online] Available at: https://www.unido.org/our-focus/advancing-economic-competitiveness/competitive-trade-capacities-and-corporate-responsibility/corporate-social-responsibility-market-integration/what-csr [Accessed 13 October 2018].
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